Broker data, page-64

Thumbs down to Evolis' horrible new package and drop dispenser for women which looks like nail polish. This is BAD. The previous product was far more appealing and practical. Assume they'll make the same mistake with men's Evolis.

The new package looks a cheap, unsophisticated and questionable product. It will be more time consuming and less effective to apply to the scalp (+ an extra part to manipulate: dropper). Worse still, consumer awareness of the old package and brand, built up over the years, will have to start again at great cost and lost sales.

Does Advangen marketing have rocks in their head to make this ridiculous change, especially at this time of emerging sales successes of the original Evolis branding? Get ready for sales growth to taper off. Perhaps then they'll race back to the drawing board.