Group M and their belief in Programmatic + Automated Guaranteed is best summed up by these articles from Timothy Whitfield one of their head guys, and Director Technical Operations at Group M, when discussing the future tech of this space and the mammoth ramification it will have.
- http://which-50.com/part-one-adtech-2020-agency-publisher/
- http://which-50.com/part-two-adtech-2020-mobile-native/
- http://which-50.com/part-three-adtech-2020-programmatic-tv-brand-safety-ad-fraud/
This is a little bit of a read but if you are serious about investing in any company you should understand what they are doing and what it will mean..
Read what the people in the know are saying and learn what it means.
This company, Adslot, is going to be a gold mine for the faithful.
DYOR.
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