Big assumption there. Who said anything about pimply little kid?
Besides you don't need to be a genius to see BKL's infant formula soiling away on supermarket and chemist shelves. I've been to 3 cities in the past 2 weeks and all BKL IF's are virtually untouched on shelves.
Don't discriminate against pimply little kids they probably know more about BKL sales than you and I. It's what happens on the shop floor that counts.