Consolidation always follows a fragmented (& new) market, it's what makes it mature over time. By definition, 4 or 5 players accounting for the majority of supply is a mature market.
(1 or 2 is a monopoly or duopoly, not good for anyone unless you're one of those 1 or 2).
Currently we have about just under 100 players out there trying to be noticed.
Moving right along, nothing to see here...