Sorry bit random but found this interesting:
Grigg eventually abandoned the original name of his popular soft drink and called it 7-Up. It was never completely clear what the name referred to, but it seems likely that it was the drink’s seven ingredients. That theory is supported by an early tagline: “Seven natural flavors blended into a savory, flavory drink with a real wallop.” One of those ingredients, of course, was lithium, and it’s even been theorized that the “7" refers to the atomic mass of lithium.
Thesi’s soapbox questions for Ken Brinsden, page-42
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