destra acquires niceshorts...hmm

Melbourne, 17 December, 2006 – destra Corporation Limited (ASX: DES) has
expanded its online entertainment offering with the acquisition today of
online digital video community www.NiceShorts.com.au and
www.NiceShorts.TV.

NiceShorts is an Australian based video site akin to the popular
American
site YouTube.com, and specialises in short films, video clips and
user-generated video content.

Destra Corporation CEO, Domenic Carosa said: “Destra already offers the
largest independent network of music communities in the country, a move
into online video was the natural next step.

“Destra is confident advertisers will recognise the value of Nice Shorts
as an access point to the coveted youth markets. Advertisers are already
embracing destra’s existing portfolio of Australian-generated online
user-generated communities; www.MP3.com.au, www.tranzfusion.com.au and
www.thescene.com.au.

“Our sites such as MP3.com.au and NiceShorts.com.au attract strong
online
communities because they have maintained their creative integrity and
are
magnets for emerging music and video content artists. While the videos
on
NiceShorts.com.au are appealing to all age groups, destra is expecting
the
site to be particularly popular with the Generation X & Y markets who
have
already embraced user-generated content.

“NiceShorts.com.au will become the platform to promote destra’s video
content currently available on DVD. Just as radio program directors have
drawn on destra’s MP3.com.au music charts, we expect NiceShorts.com.au –
and other video user-generated content hubs - to lead Australian TV
content production toward audience generated programs. We believe that
ultimately online communities will influence, if not dictate, what we
see
on TV,” said Carosa.

Unlike its international counterparts, all content on NiceShorts.com.au
is
moderated to help prevent copyright infringement. The acquisition
price,
which will be paid in cash upon satisfaction of conditions stipulated in
the sale contract, was not disclosed.