TEDx & Olay Eye Wand, page-3

Very nice article and finally the advertising is being ramped up.

Besides the bit you bolded, there are several references to 'magnetic' in the bottom half.. and the 'pen' that is referred to is what the Chinese call the 'wand' .. so magnetic wand for us = pen for the wider Asian audience..

and i'm so happy they are finally talking about the "improving absoprtion rate three times"... this is basically the whole point of the wand and and what makes the whole thing cutting edge tech, but until now I haven't seen many references to the 3x or 300% improvement which I assume will ramp up in due course