Thanks for that and understand the 11 may be only 5 (so maybe only 5 P&G brands not 11)- I am still happy and my holding period is the next 2-3 years so will be interesting whether this gains pace now the commercialisation phase is almost complete for 2 OBJ products and there is a pipeline of P&G applications and fully funded work programs.
Could be a P&G strategy to tie up all OBJ resources so no time to work on competitors products or release the technology elsewhere.
The ultimate move would be a take-over of OBJ if brand sales exceed expectations !
Happy to wait but Governance issues need to be sorted to attract "real" institutional interest - a truly independent Board not the management committee that exists at the moment with the inherent pursuit of private benefit. Current Governance arrangements would not pass Institutional Governance criteria full stop - Exec Chair a big no no !! Many a great apportunity has failed this transition (newsat ?)
With a proven and accepted technology I can only see much shorter periods from product concept to market from P&G.
P&G market exclusivity in some product categories and their new innovation strategy means they are very much on the side of implicitly selling OBJ technology.
I am not sure they can allow current Governance risks to persist and would undoubtedly have been red flagged by P&G internally as part of any "risk assessment" to their strategy
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Ann: P&G Commits to Further Product Licensing-OBJ.AX, page-46
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