Brand Protection and Customer Engagement solutions company YPB Group Limited (ASX: YPB) has
signed a two-year Master Supply Agreement (MSA) with Blackmores Limited (ASX: BKL) under which
YPB’s suite of Brand Protection and Customer Engagement solutions can be deployed across the
Blackmores range. The MSA sets the framework for the supply of YPB products and services to
Blackmores.
YPB’s PROTECT solution is a patented, invisible, indestructible, uncopiable tracer or marker which can
be seamlessly and easily incorporated into plastics, inks and fibres to create protected, intelligent
packaging. The tracer is used to confirm the authenticity of a product in conjunction with YPB’s
patented scanner. The intelligent packaging can then be used with YPB’s TRACK AND TRACE solution to
DETECT counterfeit goods and ensure supply chain integrity, a major issue for exporters. Finally, the
intelligent packaging can become the trigger for a customer to want to CONNECT directly with the
brand. As far as YPB is aware it is the only company globally with a complete end-to-end solutions suite
allowing a brand to PROTECT its products, DETECT counterfeit and supply chain problems, and
CONNECT directly to end customers.
YPB Executive Chairman John Houston said: “The opportunity to work with Blackmores is an important
endorsement of our vision to help Western exporters realise the potential of Asia while protecting and
growing the value of their brands. With the technologies and talent in place, the commercialisation of
our valuable and unique intellectual property is clearly gathering momentum.”
