Hi everyone, I thought MUA holders would enjoy some positive coverage from late last week. Below I have included the English translation of the article.
http://www.elmundofinanciero.com/no...-en-el-mundo-de-la-moda-y-las-tendencias.html
The Mitula group enters the world of fashion and trends
Mitula Group, a leading company in the classified sector, has announced the launch of a new service, this time focused on the world of fashion and trends. Mitula Moda is an aggregator designed to help online fashion buyers find and compare products to save time and buy at the best prices.
The service already has 700,000 products from 50 brands or online stores known as El Corte Inglés, Tous, Etam, Asos or Zalando, which makes it the fashion aggregator with a wider catalog of Spain.
The new aggregator, which is the result of the company's diversification strategy, allows users to access clothing, footwear and accessories of different brands in a single web. To this end, it has a team of Content Managers that is responsible for selecting day to day the latest trends to offer the best possible experience when looking for products. In addition, the platform allows users to search by categories, brand, color, price or discounts to find products that fit the preferences of each user
With this new product, the Mitula group makes the leap to the online fashion sector, a segment that represents in Spain 6.5% of the total of the ecommerce sector and which enjoys excellent health according to the figures. Thus, in 2015 generated 1,305 million euros, which is 30% more than the previous year.
Will be launched to other countries in a few months
Access to the new platform can be done through Internet search engines (such as Google or Yahoo) and mitula.com, an aggregator that in Spain receives 3.2 million visits a month in its car, employment and housing channels .
In this regard, Gonzalo del Pozo, CEO of Mitula Group, explained that "we are in a good position to launch this new vertical thanks to more than 3 million visits mitula.com has from other channels." In addition, Del Pozo added that "in the following months we will be launching the fashion vertical in those countries where we already operate and have a strong presence" with the idea of creating a new source of income for the company "
Mitula Group is a leading company in the classified sector that brings together brands like Mitula, Nestoria and Nuroa. Founded in 2009 and listed on the Australian market since 2015, it operates in 49 countries and in 19 different languages through the verticals of employment, motor and housing. The group generates more than 65 million visits a month among all its sites.
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