It would double my projection for first year sales and everyone thinks i am insanely optimistic, lol.
Definitely the middle aged with hearing issues is their biggest market (eg presenting at a tech and aging conference and the war vet thing. One of the first tweeted reveiws of the completed bud was from the head of an audiology distribution company.If noone read it at the time he referrred to the buds as a game changer) but they have to tread a fine line as dont want to get involved with the FDA and regulatory approvals.
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