Yeah not much transparency on the big marketing spend, they do seem to be learning still about the US market, it's a different animal alright .. but I seriously hope they are not just throwing money around without testing and measuring ROI. Doing a cap raise when they are so close to breakeven is a little concerning.
I know the subscription thing takes a while to pay dividends, and saw similar behaviour with Xero and its marketing, but look where XRO is at the moment .. still not made a dollar. Our charts look a lot better, we are a rapidly growing company making real money and should be rolling in cash in a year or two.
