surfs up-$17 million great cash in, page-11

Anyone know or want to take a "stab" at surf hardwares gross and profit?

I want to adjust my estimations but the 2016 annual has SHI included.

Also what sort of overall profit margin do people think is achievable for 2018 and 2019 financial years.
I was thinking 5-7% for 2018 8-10% for 2019. Is that reasonable?

Also I am curious to see how the festive trading season is going. Bricks and mortar seems to be a mixed bag. A friend of mine who is CFO for a high st ladies fashion retailer ~50-60 stores tells me they are doing very poorly, but I'm hearing others are doing well.