So Perpetual Loyal wins the Sydney to Hobart yacht race as well as first out of the heads and race record.
What better advertising and media coverage could a financial services company get?
When you think about Perpetual Private and their clientele, (high net worth individuals), winning a yachting race is, IMO, a great way to keep the brand in the memory.
Well done Perpetual.
(link to ABC report on the win)
http://www.abc.net.au/news/2016-12-...-loyal-takes-line-honours-race-record/8149904
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