Ann: Intiger Market Update, page-625

the psychology of shares can be associated with real life on an individual level as with the collective. If someone sells their holding and then feeling regret, then regret turns to sadness then eventually to anger , which is why you see people carry out a 180 degree switch on their point of view of a stock reflecting very negative tones. Eventually there is acceptance. These are the stages of mourning in real life scenarios as well. One of the ten golden rules. Never get emotional with stock. Easier said than done eh