Why the BIG gains?, page-34

Coz next year is the 10y anniversary of the iPhone and lots of people who have an iPhone 6 will be off plan and ready to upgrade to their first phone without an audio jack. It could easily be the biggest selling iPhone ever with the touting already going on.

Hearables will be huge. and I think the broker has under-cooked the market Nuheara is targeting. Many hearables that are to come will not target people who need assisted hearing - they'll have other targets. Has the estimation of the size of that market segment and then Nuheara's penetration of that market really been done? Is it even realistically possible to estimate a brand new market like that?

My hearing is not 100%. I'm very interested in a set of IQ buds for myself. The entire rest of the market is meaningless to me at the moment as IQbuds will help out when I'm out at the pub while still fulfilling everything else I think I'd want in a set of earbuds - sports, music, noise cancellation, phone connectivity.

Other hearables claim to target runners, or specific health monitoring, or to just replicate existing earphones but be fully wireless etc. etc. but here's the catch - people can already get that stuff today in other products.. Assisted hearing is not available. its a new product and Nuheara have a throne to claim that almost no other product can.