Here we go! Sk-II!, page-481

I actually formed the opinion they tried to weave in performance shares for new categories that have been established since 2014, but at the time were not foreseeable and as a result not on the agenda. The rapid evolution of the partnership with P&G (and others) has likely caught them off guard, and the board simply wanted to ensure staff were appropriately rewarded for their efforts establishing new innovations and new business.

To simplify, if I was an apple farmer with 10 staff and gave them an incentive of $5,000 each if we sold $1m worth of apples by the end of 2018, but half way through 2017 we decided to plant a few orange trees, which opened up new potential revenue of $300k. I would want my staff working hard on this and not just focused on the apples. In fact, I would also want my staff to keep pushing other ideas like tomatoes and bananas etc

Silly anecdote I know, but I truly believe it follows a similar story.