Part of the benefits of the Xped business model, is that R&D into Voice activation, or other trending fads can be avoided without necessarily compromising the role of ADRC in future tech.
These so called enhancements will work with ADRC, not compete, and Voice activation is a feature that will exist in ADRC enabled products to be released.
In the meantime, the big spenders will apply trial and error until they figure out what works best, ADRC will hopefully just tag along in the background, churning away quietly, with most consumers completely unaware of it's existence, just happy that pairing and controlling devices is so much easier then it used to be
Regarding Voice based Technology:
http://www.recode.net/2017/1/23/143...-google-assistant-echo-apps-discovery-problem
Such a long way to go yet, which I'm happy Xped don't have to constantly reinvent the wheel just to stay relevant and up to date. Just one of the many reasons I'm invested long term
Cheers
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