Very pleased to see the commentary on corporate customer growth.
There are plenty of posts here about google page ranks and costs per click, but once a corporate HR team is using your service it is very hard for a competitor to take the business. They could, perhaps, shave a dollar or two off the CV1 fees, but the hassle to a corporate of establishing new supplier accounts, training staff etc. isn't worth changing if the incumbent is working ok.
This is a land grab for the corporate business, the first mover will lock in customers as they begin using the online systems in place of old systems.
I'll stay invested as long as CV1 is pursuing that growth path.
Eventually they will have the more predictable corporate revenue stream to build scale and take a more aggressive approach in the consumer market, but it isn't like you develop brand loyalty to your police check provider. You choose whoever looks cheap and fast every few years when you are forced to get one, so I don't think there is the same urgency in the individual market.
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