I believe their recommended retail price remained the same. So compare Bellamys to a2. 19 dollars for stage 3 a2 sell in Coles and woollies for normal RRP for 25.99. Add 4 percent and cost becomes 19.76. Bellamys cost of stage 3 is 23.75. Sell for RRP of 27.99. Look at profit Margin. A2 provides retailers with high GP margins. It knows this. Now compare to Aptamil. Stage 3 aptamil gold 16.50 cost sell for $18.99. Who would you choose?
They still provide large profit margins for retailers. It does nothing to end user
A2M Price at posting:
$2.12 Sentiment: Buy Disclosure: Held
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