im not sure how much research you have done or how long you been with Syt but the story so far regarding Verizon is that they tried to develop their own inhouse sponsored data platform & trialed a few other companys platforms before calling syt & as a result we have a contract with Verizon. Syt csp is also patent, cloud based tech that is cross carrier that offer advertisers/ content providers a comprehensive dashboard to track & monitor their ROI...so what Syt has is a comprehensive end to end solution for sponsored data.
SYT - Emails & Research, page-185
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