Mr Montgomery's Holdoing 2%, page-18

This is true, but loss-making companies only have positive value when the future portends positive earnings... There are very few who believe KC can make money now. In fact it was always considered a risky acquisition, by anyone who had any knowledge of the industry.

For me, it's not a matter of time will tell, the answer is an emphatic no. KC was a gamble - it's a new industry and it was a gold rush for a while (and KC got sold at the very top). Brands were throwing money at these concepts and KC cashed in, big time. But the economics and returns don't stack up, hence KC has gone completely off the rails really fast and other competitors have pulled out. Brands are not spending on that kind of offering anywhere like they used to. It's not about turning the ship, it's just a market segment that doesn't work. I'm not making this stuff up, I've seen it first hand.

I'd invest in ISD for the core business, definitely not for a KC turnaround.