There's been some excellent points raised for discussion.
The battle for the iron throne will be shaped by who is successful in winning the battle for the advertising dollar.
Facebook and Google have been successful because they are not restricted to one single mobile network and provide a target market for their advertisers based on their user analytics.
The answer for others to win back a larger percentage of the advertising dollar is OTT.
Telcos, content providers and advertisers are all potential customers of ours.
We offer a potential friction free multi carrier solution.
Yes this investment is highly speculative.
The reality is if SYT get this right, we are off to the races in a big way.
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Flexible Data: Reinventing Mobile Data For Today's Subscribers, page-25
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