agree with M
some fair points raised by LH but P&G are no mugs...they know how to protect their competitive advantages (see history of copyright lawsuits) and how to leverage innovation as most of their big brands such as gillette, swiffer, skII etc were new products that grew to became household brand names
and while OBj have been slow to commercialize products over the past 13 years, they too have been able to evolve and apply the tech to new & lucrative industries which should yield quick to market products ie surface hygiene, surgical patches, personalisation etc ...any ONE of these could become company makers in there own right and could/should launch during 2017...but agree, the clock is ticking faster
meanwhile we'll just have to wait and see if the wand goes global and what the plan will be for wave II, III & IV (ps I, for one like roman numerals )
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