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Toxic fire retardants in Sofas!, page-6

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    Page 5 & 6 of the **elli Presentation


    Fire Retardant Market Key Drivers

    • $7.0B annual global industry driven by combination of regulation and liability mitigation (~7.5% CAGR through 2019)

    • Roughly 65% of incumbent technology under regulatory pressure Regulatory / Green Drivers

    • Evidence of toxicity and bio accumulation in halogenated compounds (incumbent technology)

    • Increased regulatory and legislative focus across US and Europe on restricting / eliminating the use of halogenated compounds

    • Increased cases of litigation against products without appropriate or effective FR treatments is driving demand for better solutions



      Fire Retardant Market Key Drivers
      • $7.0B annual global industry driven by combination of regulation and liability mitigation (~7.5% CAGR through 2019)

      • Roughly 65% of incumbent technology under regulatory pressure Alexium Advantage

      • Alexium’s proprietary chemistries are eco-conscious and non-hazardous

      • Alexium is able to meet and/or exceed market needs while hitting price points to

        win business and achieve margins of 30-60%

      • No other chemical company has proven to meet durable FR needs while minimally impacting other properties

    Cheers.
 
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