OBJ Chart Thread, page-123

I don't think we should get too fixated on one item. I believe the wand was a consumer test/acceptance exercise more than anything else.

If the wand didn't meet P & G expectations it would be simple for P & G to quietly withdraw the wand & continue selling the SK11 cream... No harm done.

My view is that in light of the outstanding results of the SK11 foray, P & G will now go full tilt & incorporate OBJ tech into their products. Either by way of embedding Micro array in the packaging or via DCE.

If OBJ tech does in fact end up in Razors, pre operative dressings, surface hygiene products & the rest, then due to sheer daily sales volumes, cents or fractions of a cent per item are not to be sneered at.