Based on the increasing users and linked pharmacies I'd suggest the opposite is true - less and less pharmacies have their own app.
IIRC Chemist Warehouse used to use HealthNotes which MDR acquired last year. Some months after CW started an advertising campaign (I posted some of their ads in another thread).
My hunch is they developed a CW only app very quickly to have some control or belief they could reach their customers directly.
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