That's because you are looking at as a trade & not the growth story, not that there is anything wrong with that but if thats the case then there is no point in getting set early on anything. Personally, i enjoy trading much more when i'm picking them before they run, i don't know, something about that makes me feel better then the money i make.
Also not everyone's staring at the computer all day buying announcements.. for those who are & like the story, they can get the best of both worlds