Ann: Investor Presentation, page-37

to add, sentry and nab have concluded trials successfully. talks are on-going as to how the relationships will continue from this point.

they are adding to their strategy by the creation and eventual completion of the SOA portal where by any financial planners can use them. from MF's comments and expression, it seems rolling out the service can be sped up significantly. it seems that they end up teaching their customers how to run their practice as well as how to use their service, instead of just how to use their service. on top of that, it's not their job to teach customers how to adapt, so they are changing the approach by letting some customers (the smaller fish they can't service via face to face) simply try the service out which through the simple and intuitive interface makes it much easier to understand and absorb than waiting for a person to be able to discuss the service and roll it out much slower face to face. this obviously allows them to reach out to... the entire industry at once.

the trading halt ann was an entirely different potential deal that they were advised required a halt due to the material nature, but fell through due to them not being able to 100% assure anonymity for the client. they are still on good terms with the potential client, but the client would have to work around that issue which was obviously a deal breaker.


and this is my opinion - from the looks of things anonymity is key and they (licensees) - due to obvious human relations related issues (jobs will be lost) - want it all behind close doors. it seems some people won't like this but it makes sense.

i think they will conclude the trials via ann at some stage, and it won't say much either way, thereby finishing their obligation to public disclosure... and behind close doors they will end up using the service and we'll see it on the quarterlies in revenue.

whether the regulatory overseers will allow them to keep material relationships (names of) away from shareholders is another thing, but effectively it's in our best interests, as basically no one wants to be named and shamed from the press for a significant job reduction and cost saving.. make no mistake though, it's in their best interest and the best interest of their shareholders.. just not in the best interest of being "publicly accepted" and can be the difference between using it and not.. thus the need for anonymity.

overall sentiment, if you are here for the next 6 months or so, money will start speaking. sentry revenue will show next quarterly, but the real goal is when the portal is completed. when that is however, they cannot say for fear of the public holding them to that precise date or taking a chunk of % off the share price if it's incorrect.

they have been burned too much and overall the difference between now and then as to how much more guarded PC needed to be due to this website specifically was sad for me. makes me wish the garbage would get taken out. positive and negative. but it's a business, and both can be profitable regardless of how close they are to the truth.