I think it's a good enough company but the BBQ range won't pass I believe. Everdure BBQ has a poor quality track record historically, and now the product is more complicated (how are you going make a complex product well if you can't make a basic one), and largely lidless BBQ range is an obvious design flaw (heaven help if its cold or windy).
So the company needs to be priced more attractively, a back to basics valuation might be the fair case, and I'd suggest IPO price about right...
Is this the upturn or just a small correction?, page-33
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