Ann: Key Organisational Changes showcasing Alexium's Growth., page-29

Agreed....if thats the case.

"My experience has also been that businesses that cut wages and expenses when sales are waining are on a slippery slope already - death being a not unusual outcome. "

In some cases yes, however the majority of low, mid and high end will "reduce" costs through wages and expenses to appease the market not necessarily the current holders. Non active holders don't influence the SP.
Sales may and do wain when the market, economical conditions are weak and/or management make unsustainable decisions.

Enough of the banter.....

Cheers