WFL (ASX) What is the &quot;second technology&quot; license?

Originally posted by dossantd ↑

Baz, thanks for your message. Yes I did belittle his post as he was so gun-ho prior to the announcment that we were going to hit 10 cents. It was simply never going to happen!!

Baz, based on research my view is as follows:

Market sentiment towards OBJ and the BoD's poor delivery of communication and lack of Transparency around revenue, is at an all time low.

I believe we will not see 10 cents again for the coming 1-2 years. In infact I see another CR in the coming 12 months from the BoD to diversify into other area's and go it alone or in partnership where they will need to cough up capital.
Current state is a one horse race with P&G! Unfortunately this is not great for OBJ and I believe the BoD negotiated poorly in terms of revenue / royalites and to be fair they were just excited that they were in bed with one of the largest FMCG companies in the world (hence cracking the coconut), there has been no evidence to date that is not the case and looking at the poor results from the last 4C I think I am on the money in regards to my views. I am really happy to be wrong as I would love to either break even or mark some money, however I dont see this happening for sometime!!
Finally I expect they will be trying hard to hit a milestone before end of year for some more shares or will twist the wording to ensure they get it on legal techicalities. I also expect a fancy powerpoint presentation soon from the BoD in the count down towards the AGM, this will highlight their amazing work over the past 5 years, where we are going ,the development work, etc, etc, etc

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Hi Dos

Couple of things to consider.
Have cut and pasted the announcement on the new deal that makes it easier to read.

OBJ Limited (ASX: OBJ) has signed a new agreement with Procter & Gamble for the exclusive rights to another of OBJ’s technology platforms
The commercialisation process of the technology will be conducted over two stages,
The first focusing on generating consumer responses to the technology

The partnering company will pay upfront and standstill license and royalty fees over the course of the period of the initial agreement. This includes the delivery of a number of advanced units containing the technology to be used in various consumer trials that will define the end product designs during the second stage.

This first stage will be conducted under an existing agreement that operates between OBJ and the partnering company, with an addendum to this to cover the new technology platform.

The second for the product to incorporate these responses.

Following the initial consumer work, a second agreement will be executed to allow for the refinement of new products utilising the new technology. This will include gaining feedback over a number of consumer trials expected to be conducted during calendar 2017.

Now the key items are
It is to be basically completed by end of year. That's two stages.
How can they do that in such little time??? considering a consumer trial could take a few months to get feed back each..
Also consider how long it takes to manufacture batches for clinical trial. Answer Most probably because the products are already built or tooling is ready.

Why was the 2016 product rollout delayed? Answer most probably because those products will be part of above as they become more interactive rather than standalone.

So with each rollout this year OBJ will get a license fee and royalties. So at least they get a license fee as royalty will be almost nil as it will need to recover licensee as I have explained many times.

Plain as day that an upfront is due and so is stand still payments. These should/could be in the next cashflow/accounts due July.

The next accounts will also have the royalties of the wand from it's rollout of sk2 in Asia. Japan is still for sale online so therefore not a promo item there. So it should represent a could cash flow number.

This in my opinion will make it a cashflow positive year. Meaning there will not be a CR in the near future. As more products will come on line from there on.

If this comes about as soon as the next cashflow/accounts the negativity will be gone in an instant.

I know it is a frustrating time, Biggest I can recall. But the reward is there a few short months away.

I got back from Matt that OBJ where not allowed to advise on the upfront or any other detail. So be it, it will be there soon enough.