upside

Stats from WHO:
* 1.1 million people died from diabetes in 2005
* 90% of diabetes sufferers have type 2
* Estimated to be 180 million type 2 sufferers
* Expected to double by 2030

Here are some (really rough) figures based on successful trials:
* 180 million sufferers
* Say 5% become DIA customers = 9 million
* At say $10 per month = $90 million pm = $1.08 billion pa revenue
* Profit margin of say 50% = $540 million annual profit
* At PE of say 10 = $5.4 billion
* Versus market cap (not including options) of about $12 million

Some wild guesses but trying to get an idea of the possible upside. Thoughts on potential market / revenue / profits?