But then who is the competition really ?
Edencrete means less cement is needed for the same strength so rather than the competition being other admixture companies maybe it is more about edencrete being a substitute for cement so it is possibly the cement companies that are the losers when Edencrete comes to town.
Although there could be substitution in favor of Edencrete and concrete if it means longer spans of concrete can be used for bridges and buildings , which currently need longer spans made from steel so then the steel industry is the looser and concrete manufacturers and EDE are the winners
Ann: Eden Applies for US Patent for EdenCrete, page-50
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