Ann: Investor Roadshow Presentation, page-103

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25/05/17

12:38

Post #: 24906891
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Originally posted by ryobal ↑

App Store Optimisation (ASO) commenced shortly after, for both Android and Apple app stores, with paid performance marketing commencing in May (focusing on Android initially, with Apple commencing a week later) to drive download behaviour. The initial two weeks of the performance campaign started with smaller investment to allow campaign optimisation, prior to gradually increasing investment later in the campaign, backed by additional investment in social media and YouTube advertising. Early results of the paid campaign are showing strong download growth, with the current forecast based on current run rate showing 8,000 downloads from launch until close of May, targeting in excess of 100,000 in the first year. This excludes potential international expansion in 2018.

In addition to campaign results, Wangle has been pleased that customer service contacts and issues raised have remained at a constant level despite daily user sessions increasing by over 300% since launch, proving the commercial product is robust and the Amazon Web Services (AWS) network easily handling increases in scale.

Makes sense for Android to be 10:1, I am just seeing Wangle being front page ad, top of list etc.
@rtrader appreciate the post and link mate.
That's awesome 2500 downloads in 7 days knowing the above which is fact. Has the possibility to go into hyperdrive imo..

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Why does the 10:1 ratio make sense? Last I saw the ratio of devices in Australia was about 5:3.

Something doesn't sound right about those figures. Android has just ticked over 5000 installs, which implies only 500 iOS? So only 5500 overall?

WGL Price at posting: 2.1¢ Sentiment: Buy Disclosure: Held
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Ann: Investor Roadshow Presentation, page-103

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