Vivid's Lighting Data

The data VIV must be gathering with their "lighting as a service" software looks like a very valuable proposition indeed. Have a read of this article:

http://www.ledsmagazine.com/article...a-from-smart-lighting-by-early-next-year.html

The service options could include lighting that flashes or changes color or brightness in order to highlight a particular in-store item when the smart system spots a nearby individual known to be interested in that item. Such systems could rely on opt-in apps, which tie the user to a store's loyalty scheme.

The same dynamic lighting might also enhance the color of a branded item, opening up possible revenue streams to retailers who would promote certain products. For instance, it might make a red Coke can look more red. Sensors could also adjust lighting levels, dialing up different ambiences to suit different situations and occasions. For instance, the smart lighting could emit warmer color temperatures on a cold day, or colder temperatures on a hot, sunny day.

“You could have dynamic lighting that could accentuate a brand's value or provide attraction, distraction, or improve the environment,” Salt noted.

LED smart lighting looks to be a very compelling merger and acquisition space as the tech develops.