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Yep, the Saudis and the the UAE don't have to 'market' themselves, and once in a position they aren't so beholden to protect that position. Also being cash positive they don't have to protect a debt position.

For example, Dubai (I think, one of the Emirates at any rate) has the world record for the lowest cost solar+battery energy supply at $US0.0254 per kWhr, unsubsidised. With all the gas they have, they are building solar plants because it makes business sense.