costs per sign, page-8

There will always be costs but there is a difference between me keeping them privately and publishing them. One can be too rash with these things: just any costs is not good enough.

There is no obligation to publish these.

I could agree with pigofsteel as I have already used some data before. His quote:

"just to put the matter in context....my understanding has been from earlier deals that LUM get half the revenue from advertising but the owner of the sign pays all outgoings......the 800,000 from Barcelona is net of all expenses....Three more signs in scandanavia are said to be of similar revenues.....That is what all the excitement is all about....The CEO has stated that each sign should be worth about ten cents per share in value.....with 100 mil shares out there and around 1 mil net per sign on a pe of ten thats roughly 10 cents per share".
_________________________________________
There is already reference to "Net Revenue" and now Pigofsteel has compiled that post, I would accept his numbers.

Gerry