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Then Ian should invest in a Sales Team and Invest in some Investor Relations, Public Relations and Marketing. If that's not possible , his sales team should be split into two , so they can compete against each other. Also one team could work nights on the phone dealing with the Saudi',, China etc and the other team Days on Australia and the United States. Smash the phone bill and start calling,,everyone including competitors customers.. It's business , What the Heck are these sales guys doing all of the 8 hour working day???? Over the last year that's 2000 man hours of Sales Time with out Ink on Paper.
Mind you an off-take agreement and the company is humming.