99% Negative post all day, Why ?, page-51

I think that's right Share, but IOT's distribution strategy seems to be focussed on bricks and mortar retailers. My experience with such retailers is that they are a high cost, very demanding channel. Also I think that buyers there are largely impulse buyers - they see it and they buy it without research. I agree that most drone buyers will research their purchase, and be more inclined to buy online. So I think the strategy is flawed - retailer like Walmart will extract a big margin and promo spend - sure it's nice to have the Wakmart name , but it won't make any money. iOT should learn from Viper/Coles.