BUB
According to the release the company’s infant formula and organic baby food products are now available on Kaola’s cross-border e-commerce platform.
This means that its products will be accessible to approximately 15 million targeted customers that seek quality international brands through the Kaola platform.
Rather promisingly, Kaola’s CEO Ms Zhang Lei believes that Bubs’ products will be in great demand at the high-end of the Chinese market.
Approximately 1.3 million of Kaola’s consumers are estimated to have viewed a livestream event showcasing the Bubs product range.
Which is no real surprise considering that 42% of Kaola’s customers have at some stage purchased baby products
