Ann: 1ST Launches MyHealth1st TV & Health Guide, page-7

i have quite a different perspective on what is happening here.
The TV Health deal seems to be a relatively low cost exercise which allows 1ST to clip the ticket on the way through. It provides content for the platform approach that they have.
Calls for heads to roll are driven by the current share price which is driven by tax inspired selling, which is relentless. if the board reacts to this then they (the board) are of questionable value
Knowing what we know about supportive key shareholders i don't see any sign whatsoever that they have lost their nerve - they are locked in. Its the little guys that are driving the price down
Based on the cash burn of last quarter there is no need to panic unless the next quarter shows increased burn. At that stage..... well i just dont see it happening