Sorry for the one liners, but under the pump these days and nights:
There is one thing that I'm not expecting to hear much about from Syntonic in the near future; Oath.
But if they do reference it in their OTT launch, then it will really be putting a tiger among the pelicans. I'm thinking of the possibility that Oath may contain a serious amount of sponsored data offerings, specifically in advertising, and that the CSP will be driving it.
But like I said, OATH, in my mind, will be hush, hush, for a few months more.