Let's throw some numbers here for discussion:
1. There are 1'500,000 SMBs in Aust
2. CPAs in Aust charge $X a month , 0r $12X a year.
3.Xero has 500'0000 users (CPAs and SMB owners),
MYOB ~250'000
Quickbook & others using spreadsheet, say 750'000
4. Among ~25000 fpp, say 15000 are owner operated SMBs
5. Say 15000 fpp has 20 fp clients each who are SMBs, =300,000 SMBs
6. Ann says ATS is in response to fp clients demand,ref Sentry, iPac, Others,
Say they has 10 ea,
=20,000 to 30,000 SMBs
7. Let's say they
a) Pay Cpa to prep their account/tax, for $500-$1000 (?) a year
or
b) DIY by spending 12 hrs to 50hrs a year, ( 1hr/wk to 1hr/mth)
plus
paying Xero ($50/mth, $600/yr)?or Myob ($27/mth, $324/yr)
IF Intiger ATS charge a client between $360 to $600 a year , and free up Owners 12-50 hrs/yr time ,
would they do business with IAM ATS?
Say, $ 30o-$600 a year, $25 -$50 a month
,x # SMBs
x 1000 = $300k - $600k
x 2000 = $600 - $1.2m
x 5000 = $1.5m -$3.0m
x 1000o = $3.0m -$ 6.0 m,
(Keep in mind, the target is 300000 Smbs of fpp customers, among 1.5m SMBs in Aust.
If Intiger ATS can capture a tiny ATS market share as a second revenu stream to supplement its chief focus of FP SoAs cash flow, we believers and holders will be laughing )
Have made a number of assumptions here, happy to be corrected by accountants, admin mgrs and SMBs owners
among us.
(No arm-chair experts please =)
Cheers
G
Aimo
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