TV2 EGM, page-17

I disagree actually. I've been in contact with David and was actually going to ask whether they would consider re-branding but forgot to mention it. A re-branding would be good for a few reasons. Firstly it's clear they are diversifying to a more generic Service Delivery Platform rather than a pure TV and entertainment solution which was the original goal upon TV2U inception, so a re-branding to a align with the new focus would be beneficial, especially for the go-to-market push. Secondly, there's still an association of "TV2U" with poor management (over promise, under deliver), so a re-branding could assist in this regard to support the "fresh start" feel that new management has brought on.