Target now selling IQbuds, page-10

I am not a holder but i personally believe this technology is brilliant.

It solves so many problems including assistive hearing in noisy environments, keeping your peripheral awareness when exercising or listening to music on the move, personalization of the listening preferences etc. etc.

The list goes on..

However my one flaw with this company is that it has a terrible marketing and advertising campaign... I wouldn't even know about this product if it weren't for HC. For heavens sake just spend some money now developing a strong marketing campaign and rewards will reaped in the future.

Ending point do you think beats are really much better than most other headphones? No. However they had an amazing marketing campaign which made them a sought after product. IMO this product is ten times better than beats.

Rant over.