Was roundly abused a while back for looking into the supposed 'talent' that was being used to create the 'reach' figures. They were rubbish. D-grade performers who were minor 1-hit wonders 3-5 years ago with little social pull on their Twitter / Facebook / YouTube channels in the last year or more.
And also, was dubious about them getting to comp launch without another CR. "Downramping" apparently.