Ann: Buddy launches Buddy Ohm Simple Smart City Technology, page-343

Hi all,
Doing an initial bit of reading on this. Looks a great product, well presented and should do very well.
The one question I have is; Where is the moat? What is to stop other companies just providing the same service for less (as this product while saving the building substantial sums IS expensive. Surely there is no patent possible for just providing a monitor to utilities usage via IoT.
I can see initial boom for this - followed by rapid price reductions in ongoing fees as competition increases.
Am I wrong?

Thanks for any comments.
GLTAH - Looks a promising year or two coming up.