Potential Obstacles, page-38

Competition is our greatest threat.

It's possible someone could offer services similar to our pilar 1 revenue stream. However this may take time to setup agreements with the video production studios that such as service like big would utilise.

I see the greatest threat to competition in pillar 3. Facebook and google both already have review abilities. Google through google maps and Facebook through their pages functions. Both are also familiar with video and using it in advertising. It also wouldn't take much for yelp or others to include video reviews.

However I see pillar 1 as our most reliable and most difficult pillar to copy. So I don't see anyone competing competently in his space for at least 2 years.