Why do we do this to ourselves?, page-31

The reason for the delay in licensing...

Alexiflam™ NF (Natural Fibers) When Alexium made the first version of Alexiflam™ NF in 2016, we immediately received the interest of several global chemical suppliers for possible exclusive licensing. As part of that process, it became apparent that we could capture more of the future potential of Alexiflam™ NF by engineering the product to pass flammability standards after 100 industrial launderings, which utilize very high wash temperature and more aggressive wash chemistries. Whilst this delayed licensing discussions with each of the potential licensees, Alexium’s latest version of Alexiflam™ NF has passed that standard and chemistry has been shipped to the potential licensees for evaluation. In addition, that time also allowed Alexium to engage with a wide range of major consumers of FR for cotton so the Company would better understand the markets and how they are structured. For instance, the consumption of cotton FR chemistry in the US is very consolidated, making it quite achievable for Alexium to attack that market directly. On the other hand, the consumption in Europe is very fragmented, making an exclusive license for Europe more appealing. Also, Alexiflam™ NF is not only suitable for cotton (which goes into workwear and fleece), but also wool and wood (lumber), all of which will have very unique market dynamics. Looking forward, as potential licensees evaluate Alexium’s NF product, Alexium will continue to develop go-to-market strategies for each market space and geography.

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